Santiago Bilinkis l Risk and Reward - Trying to live a life out of the comfort zone

This week Officenet won the Mercurio Award, given by the Argentine Marketing Association, in the Technology category. This award recognizes the companies with best marketing in the country. For me this is the best prize of all because it wasn’t won thanks to me but despite me!
 I am really bad at marketing. And Officenet in many ways is a true reflection of my shortcomings. During the early years, as a result of the little attention that Andy and I would put into any marketing action other than direct marketing, Officenet was very weak in this area. If it depended on me we would have never won an award like this. But a lot of people, including Leo Piccioli, Sebas Paschmann, Gabi Edelberg and Fede Cavada made it possible. My only merit was not getting in their way with my ignorance and let them do their thing!

No more story details because Leo, and Sebas already wrote all of them.

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