Santiago Bilinkis l Risk and Reward - Trying to live a life out of the comfort zone

Right now, I’m reading a book that says in order to really be really successful at something you have to dedicate 10,000 hours to it. Making an analogy, to really know a business to the point where no one can steal your idea, and you can model it and convert it into a project, you need to find the answers to 100 questions. This post is about the best place to find those said answers.

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In the comments to my post on Boca, Ramiro BM refers to a comment I made in a post he wrote on optimism. There I stated that “you don’t need to be optimistic to be an entrepreneur and that I myself am the living proof of it”. As I find this subject very interesting, instead of answering to his comments in the other entry, here goes a whole post.

I believe optimism is a double edged sword. On one side, often, being convinced that the results lying ahead of us will be positive reinforces our determination in adverse circumstances. Many entrepreneurs are “optimism driven”. Optimism is the fundamental fuel for their engines.

But, on the other side, optimism may be a great source of problems in two similar yet different ways.

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This week Officenet won the Mercurio Award, given by the Argentine Marketing Association, in the Technology category. This award recognizes the companies with best marketing in the country. For me this is the best prize of all because it wasn’t won thanks to me but despite me!

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A few days ago Martina Rua asked me if I had ever considered writing a book. You know… I had children, I planted a tree, but I don’t know who it was who said that to live a complete life you also have to write a book. It must have been the owner of a Book Publishing company, who even made you plant the trees to get him the paper supply (now with the Kindle will it change to “have a child, make a chip, write a pdf”?).

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