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At the precise distance from the unknown(s)

Date: Dec 17, 2008 | Author: Santiago B. | Categories: Entertainment, Science and Tech

The use of the Web 2.0 opens new doors as it gives us the chance to meet a lot of unknown people. For a phobic like me, this is enough to crisp my hair.

Getting acquainted with strangers is not an easy task for me. For instance, I would never chat with someone I don’t know. But, you know what? In my 2.0 life I was twice surprised by this subject.

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The risks of social networks

Date: Dec 03, 2008 | Author: Santiago B. | Categories: Entertainment, Science and Tech

Recently, I gave two conferences at Wordcamp and Buenos Aires 2.0 offering some of my ideas concerning social networks and the Web 2.0. In this post and in a few more to come I will try to share with you the main points I made there. First, a question: Is the use of social networks dangerous?

We frequently hear from those who are reluctant to the use of web 2.0 tools that they do not do so because they find them dangerous. Don’t upload your pictures to Flickr!, they say. Don’t publicize your activities on Facebook, Twitter or Friendfeed! -they add- as someone might use that information to harm you or even kidnap you!

In my opinion, this argument is senseless. At least in Argentina, where the probability of dying in a car crash is MUCH HIGHER than the chance to be kidnapped, let alone die as a result of a kidnapping. We all know that, yet nobody gives up using cars.

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Wordcamp BA is past, Buenos Aires 2.0 comes next

Date: Nov 10, 2008 | Author: Santiago B. | Categories: General, Science and Tech

Last Saturday I presented in WordcampBA. The event was great. Mariano Amartino was perfect in the organization, Matt Mullenweg was all I expected and more (I am dying to upgrade my WP to 2.7!) and the three lectures that I saw were very good.

Speaking to that audience, full of super experienced bloggers, was very challenging (I share my ppt below). As I said at the start my talk, “if that’s not going out of the comfort zone I do not know what would be. ”

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Flying High

Date: Oct 03, 2008 | Author: Santiago B. | Categories: Entertainment, Entrepreneurship

The sensation of flying, even at low altitude, is like anything else. But the true challenge (and pleasure) is to be able to fly high.

The next morning after my first take-off, we went to a much higher mountain. It was no longer time for preparation or test take-offs: the time had come to really fly.

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Taking off

Date: Sep 29, 2008 | Author: Santiago B. | Categories: Entertainment, Entrepreneurship

Along the lines of comparing the learnings from paragliding with becoming an Entrepreneur, the first post covered the stage of preparation. Now is the time to focus on the start-up phase. And as Wes Harman, the author of this photo, graciously reminds us, no start-up is ever the first or last to die! :)

So back to Tucuman and my paragliding course. After two hours of suffering and being blown by the wind on the flat, the instructor said it was time to move on to the next stage: the first take off. We moved to a different location, where we could walk up a hill about 100 feet high. Naive, I asked: “We are going to fly in tandem, right?”. The professor laughed. With only two hours of practice, it was time for my first flight alone.

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Learning to fly

Date: Sep 25, 2008 | Author: Santiago B. | Categories: Entertainment, Entrepreneurship

Very few things in my life took me out of my comfort zone so much as when a few years back I traveled with a group of friends to learn to fly a paraglider. Trips with my friends are chosen by voting, and, needless to say, that year I lost.

So I travelled to Tafí del Valle in Tucuman, Argentina, pretty scared, but determined to start the course, which I knew started on a totally flat place.  I thought the next step was to fly in tandem with a professor and that I was willing to try. Then when the time came to fly on my own, I would see what I did.

The experience was very interesting and what I will do now is write a series of four posts connecting what I lived while learning to fly with the stages of founding and starting up a company.

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Bye Bye Pareto: The new “20/60/20 rule”

Date: Jul 25, 2008 | Author: Santiago B. | Categories: Entrepreneurship

Most of you who studied Economics or other social sciences are likely familiar with the “Pareto Rule” or “80/20 Rule”.

The rule was invented when an Italian economist of the 19th Century called Vilfredo Pareto noted, while analyzing the distribution of Income in Italy, that 80% belonged to the richest 20% of the population. The rule was then extended as the “Pareto Rule” to any situation where 80% of the effect can be traced to 20% of the causes and is used in many different fields

All this introduction serves as background to a breakfast I attended a week ago, organized by the Ashoka Support Network. There we attended a presentation by an amazing social entrepreneur called Alberto Croce from Fundación SES.

I could talk a lot about Alberto, but in this post I want to focus on one single aspect of his speech. He mentioned that when someone is trying to promote a social change in a group of people. 20% are very open to it and embrace it easily. Another 20% is completely resistant, no matter how much effort we put. But the secret is in the 60% in between, that does not jump in easily, but can be attracted with the right approach and effort.

What is the catch? That tempted by the Easy 20%, we tend to concentrate our efforts there, not where we can really make a difference.

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