To answer Alexis Garbarz’s question (in Spanish, he asked what measures did we take after that natual disaster) on the post Shit Happens, I think it is good to discuss more upon the learning Officenet got out of the crisis management during the great flood in San Pablo. And who better for that than Leo Piccioli, who personally directed the operations in Brazil to overcome this terrible situation? So, I asked him to write a guest post about it. Here it goes!
A few days ago, I read that because of the tendency of tourism to rise and fall, 6,500 restaurants in Mexico have closed after the appearance of the Influenza type A. This has caused the destruction of 55,000 jobs.
This also implies that the illness killed many more businesses than people in Mexico. And this number only includes the restaurants.
It presents a very interesting lesson to any entrepreneur: Shit happens.
For those who could not see it live on Sunday but want to watch it, this is the video of Argentina para Armar last Sunday, where together with other Entrepreneurs we talked about how to deal with the crisis. I also include my presentation from Palermo Valley.

In this world, there is no sure recipe to succeed. But making sure we fail is quite easy and we can do it ourselves, without help from anyone.
A few years ago I read the book “The Alchemist” by Paulo Coelho. I did not like it at all. The basic philosophy can be summed up in that “when a person really wants something, the whole universe conspires so she/he can realize her/his dream.” It is, in short, the prototypical “you can”, carried to the extreme.
This week I wrote a post on the impact of the financial crisis. In a comment, with great diplomacy Ines (which by one of those coincidences happens to be my mom!) objected to my vision of the crisis as an opportunity, assimilating it to that kind of philosophy.
I acknowledge I may have sounded like that, but nothing is further from my way of thinking. This is a world that in general conspires so that most people do not have what we want. It is almost never true that “if you want to, you can”.
Both the “if you want, you can” and its logically equivalent “If you can not is because you do not want to” are cruel oversimplifications. They generate false expectations, then put the blame on us when we fail.
In my view there is, however, a very important rule that is almost universal: “If you DO NOT want, you can NOT”.
What this rule says is quite different from the other two. It states that something good never occurs without the power of the will to make it happen. The will is not enough, but it is essential.
This is the fourth and last post on the series about paragliding and Entrepreneurship. On the three previous ones we covered the topics of preparing to startup, the startup phase itself and the growth period. Now it is time to discuss about how to deal with adversity.
A while after the pleasant flight of the previous post, large clouds started covering the horizon. As if Nature wanted to help me write this blog, it was a perfect metaphor of how in countries like Argentina, right when things start going well you get a storm threatening to cut your wings.
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