Santiago Bilinkis l Risk and Reward - Trying to live a life out of the comfort zone

In the post about Excel, what I initially wrote was really long and heavy that I ended up having to write second post that wasn’t as long as the first for those that had been interested in the subject of the “exploratory trip”.� For those brave souls, here are some tips for the planning and following through of that trip.

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Right now, I’m reading a book that says in order to really be really successful at something you have to dedicate 10,000 hours to it. Making an analogy, to really know a business to the point where no one can steal your idea, and you can model it and convert it into a project, you need to find the answers to 100 questions. This post is about the best place to find those said answers.

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Considering that there are many people who asked to see an example of what I have built, instead of sending it to each person I am going to upload it as a post (it’s too long to be a comment).

It’s a little boring to read, so I recommend that only those that are dying to have an example of what I talked about in the last post, read this. In saying this, I feel liberated to post something long and difficult to follow, and it’s only for the really motivated who want to know more about this. If you get bored, don’t complain! Before you dismiss me, think of the work I did to make this “complexity”.

To get things straight, this is not a complete list. This is a more detailed explanation of how to build a business model in Excel, using Officenet as an example. I have the list that we once used to plan ON before launching but without explaining it would result in something incomprehensible, I think.

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In the post about the theft of ideas I started a discussion thread about the earliest stages of an enterprise. Here I want to talk about another related aspect of launching a business. The post might get a little long or heavy but within it, there is a secret that I believe is key.

Imagine that we have come up with a potential business idea.� What should you do first?� The first thing I do, apart from evaluate my own idea like I was an impartial third-party, is get a helping hand from my old and dear Excel. The majority of people think that in business, Excel only helps with financial projects.� But the reality is that, for me, it is much more than just that.

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A while ago, while talking with a friend, she asked me for a tip saying that she did not know what to do with her life. She was running in circles for months, without deciding what to do. My answer was simple: “No matter what you choose. Flip a coin and let chance decide”.

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Most of you who studied Economics or other social sciences are likely familiar with the “Pareto Rule” or “80/20 Rule”.

The rule was invented when an Italian economist of the 19th Century called Vilfredo Pareto noted, while analyzing the distribution of Income in Italy, that 80% belonged to the richest 20% of the population. The rule was then extended as the “Pareto Rule” to any situation where 80% of the effect can be traced to 20% of the causes and is used in many different fields

All this introduction serves as background to a breakfast I attended a week ago, organized by the Ashoka Support Network. There we attended a presentation by an amazing social entrepreneur called Alberto Croce from Fundación SES.

I could talk a lot about Alberto, but in this post I want to focus on one single aspect of his speech. He mentioned that when someone is trying to promote a social change in a group of people. 20% are very open to it and embrace it easily. Another 20% is completely resistant, no matter how much effort we put. But the secret is in the 60% in between, that does not jump in easily, but can be attracted with the right approach and effort.

What is the catch? That tempted by the Easy 20%, we tend to concentrate our efforts there, not where we can really make a difference.

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